Author Archive for Luke Hero

slimfits

New Men’s Slim Fit Jerseys

New Men’s Slim Fit in the store now! / Our comfiest men’s jersey. A touch roomier than race fit, comes…

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New Items for Spring!

New Stuffs + Free Domestic Shipping on all U.S. orders + orders over $100 on International orders!” / Race Fit…

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Amelia Strong !

We Heart Amelia Strong! We have some new little faces socks! and A sweatshirt with a chain-stitch patch with Ft. Lonesome!  and Pink Mountain…

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XXS In Sprinkles

We were outfitting a few women racers we sponsor last year and we realized we needed to add some XXS…

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Spring Gear Roundup!

Some New Things for your closets, your drawers, your hampers. In the store now! / Tenspeed Hero Flowy Tee, White…

Tenspeed Hero

A Party in the Mountains

Words By Nicole Jorgenson / Photos by Nicole Jorgenson and Adam Wirth / Couloir is a French term used to…

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TSH Guide: Nicole Jorgenson

We met Nicole Jorgenson about a year ago when we stopped in at Bauerhaus bikes in Boise Idaho. We started…

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Firefly Wednesday / FF-635

Firefly! Firefly! Firefly! / Say that 10 Times Fast / … /

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How to FIKA

Sweden has given us many gifts: Ikea, Alfred Nobel and his peace prize, Pippi Longstocking, ABBA, Alexander SkarsgĂ„rd, Ace of…

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Eames Jerseys

Our new studio. An Eames Chair. Some Jerseys. /

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Letter to a Young Sprinter

TSH GUIDE SERIES #sprinklewatts / In the spirit of the letters from Rainer Maria Rilke to Franz Xaver Kappus sent…

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The Marching Woman

We love Amelia Strong. She is an illustrator in Chile, and when she illustrates people she shows them in all…