Author Archive for Luke Hero

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Tenspeed Hero

Spring Cleaning

It is that time of the year! Spring Cleaning! Discounting last years collections to make way for new – up…


Tucson Boys

Hot Boyz / Cold Desert / A Chronological recap / Photos by Sam Copeland and Alex Wallbaum. Words by Hannah…

Tenspeed Hero

Firefly Tuesday / FF-622

Another Gem from Boston / FF-622 /

Tenspeed Hero

Mavic Cosmic Pro LTD

An Homage to Paris-Nice by Mavic / Two hands up, way up, to Mavic for having too much fun with…


Firefly Monday

FF-625 Road Disc – anodized pink sprinkles edition / Images by Firefly and Words by Luke Batten / I did…

Tenspeed Hero

Men’s Slim Fit Jersey

With the launch of our (work in progress) Men’s Fit Guide, we are rolling out some new Slim Fit Jerseys…


Men’s Real World Fit Guide

This is the long awaited men’s fit guide. It is also a work in progress so stay tuned for more…

Tenspeed Hero


FF-619 / Monday Firefly Gallery. Should be a weekly thing! You know? Like a regular thing. The most important cup…


Some Things About Big Bend

An exercise in captioning some photographs / Words and Images by Luke Batten / People tell me all the time…



A Short History of Tenspeed Hero by Way of Photographic Equipment / Cameras were a dynamic element of the creation…



by Elina Breton / … / “So where are you guys going again?” / “Marfa, Texas” / “So where is…

Tenspeed Hero

Black, White + Blue

In this new tricolor Tenspeed Hero jersey we see a coming together of elements, of air and stars. Of blood…