Cycling is not the new Golf

It is way more colorful and fun. Nothing wrong with Golf, it is a fine game, its just that cycling is not the new golf. We think when people say its the new golf they must imagine people finalizing some acquisitions and mergers while staring at their Campagnolo SRM or joining a CEO weekend with some former Pros. We must shout a different tale because Our patron saint is Dave Stoller coasting home lost in thought, thinking about life and this beautiful sport that meant everything to him. Its like his best friend. Its like your best friend when you are not with your best friend. Cycling is not the new golf.