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The Future is OK

AKA Someplace called a jersey
This one deserves some explication [elucidation] [exposition] [definition] [words].

What do you get when you take one graphic designer [Neil Donnelly], a year or so of writing about [Bikes] [France] [Belgium] [Dream Cakes] [Dean + Jelle + Nicholas] [Beer] and splash it across a jersey? You get This. You get an ode to Tenspeed Hero, to Belgian boys with flat tires and Danish girls selling sweet cakes, a walk down a specific memory lane as seen by a singular Yale-educated designer who enjoys oxford shirts and Norwegian Black Metal.

In the store now!