In Brugge

Hero Headquarters at Die Keure Printing and Publishing / The Heroes often find themselves scheduling their activities around the cycling…

Look but also Touch

Hard to imagine anything that screams, “Touch me!” louder than bikes and bike parts. Unless it is handmade bikes and…

Today’s Money, Yesterday’s Avocet Crank Set

Soon after discovering that ancient Palo Alto Bicycles catalog, we found these ancient Avocet cranks on a popular Internet auction….

Poler

Jeremy Dunn Reveals an Unholy New Team / There was a new team out there this year. Now I’m not…

Bernie Eisel, Giant TCR-ROUBAIX

We examine Bernie Eisel’s Paris-Roubaix Giant-TCR with just an image gallery and very few words. We have been tinkering and…

Chariot of Fire: The Original Liquigas Bus

You may or may not know that the Italian fuel supply company Liquigas is a major sponsor of a professional…

Rapha Knitted Cap

Rapha Knitted Cap: Handwash Cool Only, Do Not Bleach, Dry Flat, Do not Tumble Dry, Do Not Iron, Dance to…

NAHBS or Thoughts on Wanting

Gandhi, Mother Theresa, Chuck (a guy in Tucson with a mohawk, a bike and yogurt cups for drinking glasses) and…

Rapha Tote Bag

A few weeks ago, Luke Hero brought graphic designers Mary Voorhees Meehan, Neil Donnelly, and Daniella Spinat to the University…

Cork Grips and Outfits for Heroes

By Ria Roberts and Luke Batten / Cycling is without question a highly aestheticized occupation. Cyclists are able to discuss…

A Bag and The Ludo Dierckxsens Longevity Awards

A great Hero amongst us (Mike Hero to be specific) once bestowed the great honor of the Ludo Dierckxsens Longevity…

Playlist for Cyclists

Sure, we all love Queen. And yes, we all anxiously await the Freddie Mercury bio-pic starring Sacha Baron Cohen. But…