Champions and The Great Sep Vanmarcke

“I couldn’t believe my eyes. I beat Tom Boonen, my big hero…” Sep Vanmarcke After winning Omloop Het Nieuwsblad /… →

Heroes Ask You To Play a Game

“Among famous traitors of history one might mention the weather.” Ilka Chase By Ria Roberts / Chicagoans always refer to… →

Hoop Dreams

Oscar season has us thinking about great films that were overlooked in the past like Hoop Dreams. And Hoop Dreams… →

Jersey Sponsors and Visualizations

Things we thought about when we made this Jersey and a Thanks to our sponsors, / by the numbers of… →

Très Bien Shop

Malmö Feminists and the post-industrial moment Words By Ria Roberts / “WE DON’T DECIDE WHAT MEN SHOULD DO… →

Yesterday’s Palo Alto Catalog, Today’s Money pt. II

We thought that the 1981/82 Palo Alto Catalog was old. Now we want a copy of the 1930 Palo Alto… →

The Tenspeed Hero Club Jersey

Clothes make the man. Naked people have little or no influence on society. –Mark Twain / The Tenspeed Hero Club… →

Tom Boonen Speaks!

“I haven’t really paid too much attention to the soap operas surrounding Contador and Armstrong–It’s been going on for a… →

The Dirty Truth About Warm Toes

Some Heroes rode bikes this morning. This morning it was twenty degrees in Chicago; twenty degrees of base layers, soft… →

Yesterday’s Palo Alto Catalog, Today’s Money

Does anyone else remember the Palo Alto Bicycles Catalog? When Ted Hero nonchalantly tossed this in the lap of one… →

Add Wolf, Give Interview

Thoughts on wolf packs, cycling teams and symbiotic relationships or what happens when you add a couple of alpha wolves… →

Hero French Lessons

About a month before traveling to any Francophone country (France, parts of Belgium, Canada, Djibouti, Ivory Coast…) the Heroes listen… →