In Brugge

Hero Headquarters at Die Keure Printing and Publishing / The Heroes often find themselves scheduling their activities around the cycling… →

Look but also Touch

Hard to imagine anything that screams, “Touch me!” louder than bikes and bike parts. Unless it is handmade bikes and… →

Today’s Money, Yesterday’s Avocet Crank Set

Soon after discovering that ancient Palo Alto Bicycles catalog, we found these ancient Avocet cranks on a popular Internet auction…. →

Poler

Jeremy Dunn Reveals an Unholy New Team / There was a new team out there this year. Now I’m not… →

Bernie Eisel, Giant TCR-ROUBAIX

We examine Bernie Eisel’s Paris-Roubaix Giant-TCR with just an image gallery and very few words. We have been tinkering and… →

Chariot of Fire: The Original Liquigas Bus

You may or may not know that the Italian fuel supply company Liquigas is a major sponsor of a professional… →

Rapha Knitted Cap

Rapha Knitted Cap: Handwash Cool Only, Do Not Bleach, Dry Flat, Do not Tumble Dry, Do Not Iron, Dance to… →

NAHBS or Thoughts on Wanting

Gandhi, Mother Theresa, Chuck (a guy in Tucson with a mohawk, a bike and yogurt cups for drinking glasses) and… →

Rapha Tote Bag

A few weeks ago, Luke Hero brought graphic designers Mary Voorhees Meehan, Neil Donnelly, and Daniella Spinat to the University… →

Cork Grips and Outfits for Heroes

By Ria Roberts and Luke Batten / Cycling is without question a highly aestheticized occupation. Cyclists are able to discuss… →

A Bag and The Ludo Dierckxsens Longevity Awards

A great Hero amongst us (Mike Hero to be specific) once bestowed the great honor of the Ludo Dierckxsens Longevity… →

Playlist for Cyclists

Sure, we all love Queen. And yes, we all anxiously await the Freddie Mercury bio-pic starring Sacha Baron Cohen. But… →