Monthly Archive for February, 2012

Champions and The Great Sep Vanmarcke

“I couldn’t believe my eyes. I beat Tom Boonen, my big hero…” Sep Vanmarcke After winning Omloop Het Nieuwsblad /…

Heroes Ask You To Play a Game

“Among famous traitors of history one might mention the weather.” Ilka Chase By Ria Roberts / Chicagoans always refer to…

Hoop Dreams

Oscar season has us thinking about great films that were overlooked in the past like Hoop Dreams. And Hoop Dreams…

Jersey Sponsors and Visualizations

Things we thought about when we made this Jersey and a Thanks to our sponsors, / by the numbers of…

Très Bien Shop

Malmö Feminists and the post-industrial moment Words By Ria Roberts / “WE DON’T DECIDE WHAT MEN SHOULD DO…

Yesterday’s Palo Alto Catalog, Today’s Money pt. II

We thought that the 1981/82 Palo Alto Catalog was old. Now we want a copy of the 1930 Palo Alto…

The Tenspeed Hero Club Jersey

Clothes make the man. Naked people have little or no influence on society. –Mark Twain / The Tenspeed Hero Club…

Tom Boonen Speaks!

“I haven’t really paid too much attention to the soap operas surrounding Contador and Armstrong–It’s been going on for a…

The Dirty Truth About Warm Toes

Some Heroes rode bikes this morning. This morning it was twenty degrees in Chicago; twenty degrees of base layers, soft…

Yesterday’s Palo Alto Catalog, Today’s Money

Does anyone else remember the Palo Alto Bicycles Catalog? When Ted Hero nonchalantly tossed this in the lap of one…

Add Wolf, Give Interview

Thoughts on wolf packs, cycling teams and symbiotic relationships or what happens when you add a couple of alpha wolves…

Hero French Lessons

About a month before traveling to any Francophone country (France, parts of Belgium, Canada, Djibouti, Ivory Coast…) the Heroes listen…